{"id":9403654603046,"title":"Ridiculously Easy to Do Business With - A practical guide to giving customers what they want, how and when they want it (Updated and Expanded!)","handle":"ridiculously-easy-to-do-business-with-a-practical-guide-to-giving-customers-what-they-want-how-and-when-they-want-it","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003ePublisher: Classified Press\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eAuthor: David Avrin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eISBN: \u003cspan\u003e9798995947509\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003ePages: 208\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eBinding: Hardcover\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCustomer friction isn't just an annoyance. It's a competitive liability. Today, customers don't just compare products or prices, they compare speed, convenience, responsiveness, flexibility, and how easy you are to do business with. In this fully updated and expanded edition of his best-selling book, internationally-recognized customer experience expert David Avrin, CSP, Global Speaking Fellow, explores one of today's greatest competitive advantages: becoming \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eRidiculously Easy to Do Business With™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e. Drawing on proprietary new research, current marketplace examples, and decades of advising organizations around the world, David Avrin reveals why customer friction increasingly determines who earns the sale, keeps the customer, and gets recommended to others.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside you’ll discover practical, immediately usable strategies to help you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReduce the unnecessary effort customers encounter\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild trust before they ever buy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGive customers the options and control they increasingly expect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eResolve problems before they become public complaints\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate experiences that customers remember, recommend, and return for\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you lead a global organization, a local business, or a growing entrepreneurial company, this book will challenge you to rethink every interaction through the eyes of your customer. Because today, being good isn’t enough. \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eYou also have to be Ridiculously Easy to Do Business With™!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","published_at":"2026-10-15T09:38:43-04:00","created_at":"2024-06-10T09:19:27-04:00","vendor":"JPL Fulfillment","type":"Books","tags":["business","customer service","David Avrin"],"price":1995,"price_min":1995,"price_max":1995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":48793440878886,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9798995947509","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ridiculously Easy to Do Business With - A practical guide to giving customers what they want, how and when they want it (Updated and Expanded!)","public_title":null,"options":["Default Title"],"price":1995,"weight":369,"compare_at_price":null,"inventory_management":"shopify","barcode":"9798995947509","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionCover.jpg?v=1792071398","\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionBack.jpg?v=1792071403"],"featured_image":"\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionCover.jpg?v=1792071398","options":["Title"],"media":[{"alt":null,"id":46753046626598,"position":1,"preview_image":{"aspect_ratio":0.652,"height":5200,"width":3391,"src":"\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionCover.jpg?v=1792071398"},"aspect_ratio":0.652,"height":5200,"media_type":"image","src":"\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionCover.jpg?v=1792071398","width":3391},{"alt":null,"id":46753047249190,"position":2,"preview_image":{"aspect_ratio":0.652,"height":5200,"width":3391,"src":"\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionBack.jpg?v=1792071403"},"aspect_ratio":0.652,"height":5200,"media_type":"image","src":"\/\/jplbooks.com\/cdn\/shop\/files\/2ndEditionBack.jpg?v=1792071403","width":3391}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003ePublisher: Classified Press\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eAuthor: David Avrin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eISBN: \u003cspan\u003e9798995947509\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003ePages: 208\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(81, 129, 68);\"\u003e\u003cstrong\u003eBinding: Hardcover\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCustomer friction isn't just an annoyance. It's a competitive liability. Today, customers don't just compare products or prices, they compare speed, convenience, responsiveness, flexibility, and how easy you are to do business with. In this fully updated and expanded edition of his best-selling book, internationally-recognized customer experience expert David Avrin, CSP, Global Speaking Fellow, explores one of today's greatest competitive advantages: becoming \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eRidiculously Easy to Do Business With™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e. Drawing on proprietary new research, current marketplace examples, and decades of advising organizations around the world, David Avrin reveals why customer friction increasingly determines who earns the sale, keeps the customer, and gets recommended to others.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside you’ll discover practical, immediately usable strategies to help you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReduce the unnecessary effort customers encounter\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild trust before they ever buy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGive customers the options and control they increasingly expect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eResolve problems before they become public complaints\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate experiences that customers remember, recommend, and return for\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you lead a global organization, a local business, or a growing entrepreneurial company, this book will challenge you to rethink every interaction through the eyes of your customer. Because today, being good isn’t enough. \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eYou also have to be Ridiculously Easy to Do Business With™!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e"}